Canada’s luxury real estate market has proven to be one of the most resilient segments of housing, weathering economic shifts with remarkable stability. REMAX^® has released its 2025 Spotlight on Luxury report, which confirms this strength and notes that several key markets recorded increases in high-end transactions even as broader housing activity has cooled.

Luxury Real Estate Proves Its Lasting Strength

Stronger household balance sheets, a growing millionaire population, and an ongoing intergenerational wealth transfer, estimated at over $1 trillion by 2026, are supporting demand.

Turning Opportunity Into Advantage

For real estate professionals, this makes the luxury sector both a promising and a demanding niche. Representing luxury clients means more than listing and staging; it requires end-to-end trusted advisory services across buying, selling and ownership. Don Kottick, President of REMAX Canada, notes: “Success requires more than just general market knowledge and resources; it calls for tailored education, targeted marketing strategies, trust, credibility, and access to a global network of affluent buyers and sellers.” Recognizing these needs, REMAX has tailored a suite of resources to elevate its agents in the luxury market and help them set the higher standard that high-end clients deserve.

At the core of this effort is The REMAX Collection, the brand’s exclusive luxury hub designed to connect discerning clients with top-tier service. With elevated marketing tools, international reach, and a reputation for excellence, The REMAX Collection sets the standard for representing upscale homes and affluent clientele worldwide. The brand is at the forefront of the high-end residential market, positioning itself as a luxury leader in Canada.

The Intentional Framework Behind The REMAX Collection

The REMAX Collection is the company’s structured response to the luxury market. It sets a clear eligibility threshold; every listing must be at least twice the market’s average sold price where it is listed, so the badge consistently represents high-end inventory. The dedicated website for The REMAX Collection and its distinctive visual identity make the promise of elevated service visible and consistent across markets.

Brand Recognition That Opens Doors

For agents selling in the luxury segment, brand reputation often sets the stage before the first client conversation. The REMAX Collection reflects the company’s established reputation, with REMAX being recognized as Canada’s most reputable real estate company in Leger’s 2024 Reputation Study¹ and its agents consistently being voted the most trusted in Canada².

More Marketing, More Reach, More Results

The REMAX Collection offers curated marketing assets, including distinct yard signs, refined listing presentations, customizable commercials and brochures, and combines them with a consistent digital and editorial distribution strategy.

Qualifying listings are promoted on remax.ca/luxury and global.remax.com, putting properties in front of affluent audiences where they search. Properties that meet the program’s thresholds also receive automatic syndication on premier platforms like MansionGlobal, The Wall Street Journal and The Globe and Mail, amplifying reach to cross-border buyers and media. The outcome is a curated launch experience that sustains value while connecting properties with serious, sophisticated buyers.

Education That Converts Brand Into Capability

REMAX University^® ensures agents have the skills and knowledge to succeed. The curriculum includes on-demand and in-person programs leading to luxury designations such as:

Certified Luxury Home Marketing Specialist™ (CLHMS)
GUILD™
GUILD Elite™
Luxury Listing Specialist (LUXE)

These programs are complemented by the annual Luxury Forum, where luxury agents network with peers and industry influencers to exchange tactical insights.

The credentials and focused education help agents make evidence-backed pricing decisions, qualify buyers effectively and manage the confidential, concierge transactions that high-net-worth clients expect.

Superior Technology for a Premium Client Journey

The REMAX Collection is backed by the refined technology suite offered by REMAX, which helps luxury agents save more time, win more listings and close more transactions. MAXTech^® powered by BoldTrail is a powerhouse that packs multiple front-office solutions into one platform, from a smart CRM to robust listing and marketing solutions. Photofy and REMAX Hustle offer customizable social media and video templates, respectively, t

Decisive Differentiation

At the end of the day, listings are won and retained through exquisite service. The REMAX Collection leverages a practical playbook which includes invitation-only previews, curated prospect outreach, premier media placements and white-glove transaction management that preserves discretion and enhances perceived value. As Kottick emphasizes, “This global reach, married to local insight and an elevated client experience, turns marketing tactics into a cohesive luxury practice.”

Structure Wins in Luxury

The REMAX Collection is more than a set of listings of expensive properties. It is a structured, data-driven framework reinforced by curated marketing, targeted syndication, and specialized education. Together, these elements create the foundation for delivering polish, professionalism and precision. The REMAX Collection equips agents and brokerages with the architecture needed to meet the higher standards that luxury buyers and sellers demand.

Real estate professionals interested in learning more about how REMAX helps support agents in the luxury market can visit the “Join REMAX” website.

1 Based on Leger’s 2025 Reputation Study, which provides a complete sector analysis of reputation for 326 companies in Canada. Data was collected from November 14, 2024, to January 20, 2025.
2 Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019, and 2017.

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